EDITING : 2024.3.5 È­ 15:38
The Gachon Herald
SNS and SNS marketing
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Updated : 2018.04.05  16:48:05
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 It’s no exaggeration to say that people continue to use smartphones except for sleeping and working hours. When you walk around the streets, people use smartphones from when they go out of the house and waiting for the elevator, across the crosswalk, even on subways and buses. It is common that they use it when they have nothing to do.,,..They are just staring at the screen or wating for the kakao talk. People use it to play games, do sns, watch videos, etc. Among several reasons why people use smartphones, let’s take a look at the sns that people use a lot these days.
 Do you know what is called ‘SNS’? SNS stands for social network service that enables you to build up and reinforce networking relationships with friends, seniors, and colleagues on the web, build new networks, and form a wide network of people. We can say easily that it is online communication or conversation with others. Representative Sns include twitter, facebook, instagram, metoday...etc (Currently, the most used SNS (which 20s~30s use) is face book.)
 The reason why Sns industry are popularly spotlighted is that we can create an online account easily and we can upload posts whatever one wants to upload. And also, Others can display a sort of sympathy(‘thumbs up’) for their posts and can actively communicate comments. A post can be a self-boasting, how one is getting along, and used to make new friends. You can use it as a means of exposing yourself.
 Nowadays, due to actively using the sns, sns marketing is actively being done too.
By sns marketing, you can get a lot of information easily and accessibly. For example, there can be some advertisement on the page which a company wants to sell products. It is different from other marketing strategy because people who bought the product can also be a seller. It is called ‘WOM’(word of mouth). Companies use sns to conduct events, promote their products through video, and receive customer feedback on their products. New unique techniques, such as a form of direct game play with customers by linking online and offline using sns, has also been developed, and companies can get more out of their marketing strategies by leveraging sns.
 The sns marketing strategy is needs to be1. Readability should be considered so that consumers can watch comfortably without inconvenience2. Make sure you clearly target your core target3. You have to consider your timidity and if you make a mistake, you have to show an attitude of recognition and apology4. You should consider that you can be subject to legal penalties for exaggerated advertising and factual and other ads. The number of sns users not only in Korea but also overseas is increasing. As a result, sns marketing is expected to become even more extreme in the future.

Source of the all photographs: https://unsplash.com/search/photos/social-media

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 It is no exaggeration to say that people constantly use their smartphones except for when they are sleeping and working. Most people use their smartphones from the moment they leave their house. Many also look at their phones while waiting for the elevator, crossing the street, and even when they are on the subway or bus. When they have nothing to do, it is easy to stare at the screen or wait for someone to kakao you. People also use their phones to play games, do SNS, watch videos, etc. While there are several reasons why people use smartphones, let’s take a look at some of the more popular SNSs that people use a lot these days.
 Do you know what ‘SNS’is? SNS stands for Social Network Service. They enable you to build up and reinforce relationships with friends, seniors, and colleagues on the web, build new networks, and form a wide network of people. We can easily say that it is a form of online communication or conversation with others. Popular SNS include Twitter, Facebook, Instagram, Metoday...etc Currently, the most used SNS. among people in their 20s and 30s is Facebook.
 The reason why the Sns industry has become so pervasive is that anyone can create an online account easily, and upload posts whatever they want. Also, you can express whether or not you like or dislike someone’s post (by giving a ‘thumbs up’ or ‘thumbs down’) or leave a comments. You can use a post to let others know how you’re doing, show-off to your friends, and even make new friends. SNS can also be a way to express yourself.
 Nowadays, due to the popularity of SNS, SNS marketing is on the rise.
Through SNS marketing, you can access a lot of information easily. It is different from other marketing strategies because people who bought the product can also be a seller. It is called ‘WOM’(word of mouth). Companies use SNS to conduct events, promote their products through videos, and receive customer feedback. New and unique techniques, such as, playing games directly with customers by linking with them on and offline through SNS, has also been developed, and companies can get more out of their marketing strategies by leveraging SNS.
 Readability should be considered as well so that consumers can see it comfortably without inconvenience2. Make sure you clearly target your core target3 audience Furthermore, if you make a mistake, you have to recognize it and apologize. Remember that you can be subject to legal penalties for exaggerating or lying in the advertisements. The number of SNS users, not only in Korea, but also overseas, is increasing. As a result, SNS marketing is expected to become even more extreme in the future.

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