To this day, they have partnerships with several environmental groups showcasing remarkable activities. They range from fair-trade to organic agriculture. Patagonia actively develops eco-friendly technologies to solve the problem of fast-fashion that contributes to environmental pollution. One example is their organic cotton supply process that eliminates the use of chemicals. They have the perfect system to monitor their fiber production process as a certification agency. This proves that Patagonia's ESG management is not just a show, but a genuine action. Patagonia leads consumers to better patterns of consumption and changes behavior towards the global environment and sustainable future. Therefore, their various campaigns are continuously delivering global messages.

 Let's look at Patagonia's campaign, ‘We don't sell'. This campaign from Patagonia Korea, criticizes the Korean fashion industry for changing rapidly by following the fashion of famous celebrities and influencers. They also urge consumers to change their behavior. In addition, Patagonia introduced its organic, recycling, and fair-trade production methods by representing standards for sustainable consumption.